If you’ve ever asked yourself how best to grow your plumbing business, the answer is simple — plumber marketing. Did you know, the keyword “plumber” is typed into an online search almost a quarter of a million times every month in the United States? That equates to three million searches for a plumber every year.
So how can you take a slice of that pie for yourself? That is what we are going to discuss in this blog. We will cover all the aspects of generating plumbing leads online, including:
- How to grow a plumbing business
- How to get plumbing customers
- How do people search for plumbers?
- Plumbing advertising ideas
Let’s jump in!
Table of Contents
- Local SEO for Plumbers
- Plumbing Website Optimization
- Plumber SEO
- Plumbers and SEO for Blog Posts
- PPC Plumbing
- Facebook Ads for Plumbers
- Social Media Marketing for Plumbers
- Engaging in Online Plumbing Forums
- Bonus Section
- Plumber Marketing FAQ
#1. Local SEO for Plumbers
If you’re operating a plumbing business, particularly if you have a single location serving one city or state, local SEO is an essential part of your plumbing advertising. Local SEO refers to the use of geotags in your online content. It’s the best way to get plumbing leads and target web browsers searching for a service in your area.
For example, if you run your business out of Michigan, you might use a keyword like “plumber in Michigan” or “plumber in Grand Rapids, Michigan” if you wanted to target potential customers even closer to home.
Local SEO for plumbers also involves signing your business up to local listings and directories. Find a list of local plumbers and create a profile for your company. Create a Google My Business page and ask your current clients to write reviews of your company on the local plumbers’ review site.
Most cities and states have a local plumbers’ directory. These online listings provide some of the best advertising for plumbers. If you want to market yourself as a plumber online, your company’s name should be on it.
Don’t forget people often search for the local plumber review sites to see how others rate your service. Encourage satisfied customers to post on these sites to build your reputation.
#2. Plumbing Website Optimization
Plumbing websites help to generate big business for service providers all over the world.
If you want to take full advantage of the digital landscape, you need a professional-looking, polished website. Employ the services of someone who knows plumbing website design like the plumbing marketing experts at Lasting Trend.
Web design for plumbers means creating an eye-catching page that includes your contact information. It should also feature details about your team and photographs from job sites to help you connect with your audience.
Finally, plumbing company websites should highlight testimonials from satisfied customers because word-of-mouth is an effective source of lead generation. Featuring real-life success stories from satisfied customers is an excellent way of attracting new business.
#3. Plumber SEO
To generate additional organic traffic for your website, you need to implement a plumber SEO strategy. For the uninitiated, SEO stands for search engine optimization, and it’s one of the most effective marketing tools at your disposal.
The better your SEO, the higher your company website will appear on search engine listings, and the increased likelihood your potential clients will find you. Competition in the plumbing service industry is fierce, and without effective SEO, your site won’t convert as efficiently.
Many marketing agencies offer SEO services for plumbers. An effective plumber SEO strategy involves creating informative, well-written copy that contains certain keyword phrases your clients are likely to use when searching for your service.
You can also expand this strategy to related searches. When you search for a plumber on Google, you will find a list of related searches near the bottom of the page. Look at the keywords featured on this list and think of ways you can use them in your copy.
#4. Plumbers and SEO for Blog Posts
Many webmasters still ask the question, “Does blogging help with SEO?” The simple answer is yes. Google favors fresh, long-form content, so regularly posting blogs about common plumbing issues could generate excellent organic traffic for your site.
Figuring out which are the best keywords and phrases to use can be tricky. That’s where the services of an SEO specialist like Lasting Trend can be of huge benefit to you.
It may seem like a lot of work but creating a blog for SEO purposes is a crucial part of your plumber marketing strategy. If you’re not a writer, you can employ the services of a freelancer to take care of writing your blogs for you.
An online marketing agency can advise you on how blogging helps SEO.
#5. PPC Plumbing
An effective online plumbing advertising campaign should incorporate the right balance of organic and paid traffic generation.
PPC stands for pay-per-click, another form of online plumber marketing. PPC involves using a service like Google Ads to “bid” on specific keywords and phrases. When your potential clients search for these keywords, your site may appear as a sponsored result.
Top Plumbing Keywords For SEO And PPC
- Plumbing, Bathroom Remodeling, Drain Cleaning, Plumbing Contractor, Shower Installation, Commercial Plumbing, Backflow Testing, Tankless Water Heater Installation, Garbage Disposal Installation, Water Softener Repair, Hydro Jetting, Trenchless Sewer Replacement
- Plumber, Tankless Water Heaters, Shower Repair, Emergency Plumber, Water Heater Installation, Commercial Plumber, Repiping, Sump Pump Repair, Water Softener Installation, Clogged Toilet Repair, Trenchless Sewer Line Repair, Slab Leak Repair
- Water Heaters, Leak Detection, Boiler Repair, Water Heater Repair, Sewer Repair, Repipe, Residential Plumbing, Residential Plumber, Gas Line Installation, Sewer Line Replacement, Gas Line Repair, Tankless Water Heater Repair
Each time your website appears in this way, and a user clicks on the result, you pay a nominal fee. Providing your site is fully optimized and capable of converting clicks to sales, a PPC advertising campaign can be incredibly effective.
Many of your competitors may not understand how PPC works or even know what it is. Implementing an effective PPC strategy could give you a significant leg-up over other plumbers in your area.
#6. Facebook Ads for Plumbers
Do not overlook the power of social media for generating new business.
While having a page for your company on Facebook can be useful on its own, paying for Facebook Ads can take your social media strategy to a new level.
Facebook’s advertising platform is intelligent and powerful. You can target your ad at browsers using highly intricate criteria such as location, age, interests, and even behaviors. Facebook Ads provide the means to get your name in front of the people who need to see it.
It’s been established that simple text ads aren’t especially effective anymore. To utilize plumbing ads for Facebook to their fullest potential, use a professional photograph or video to capture your prospective clients’ attention.
With Facebook Ads, you can set individual budgets for each ad. The more you pay, the more users your advert will reach. If you find one ad is generating more business than another, you can adjust your budget accordingly.
There is a steep learning curve to getting the most out of Facebook Ads. If you’re unsure, you can always draft the support of a marketing service provider such as Lasting Trend.
#7. Social Media Marketing for Plumbers
Social media for plumbers involves creating profiles on all the major platforms to help create a buzz around your business and how it can help people.
The major social networks include:
They are all free to use and could potentially generate a considerable number of plumbing leads for your company. You can save time by using a social media posting tool like Hootsuite to publish your content on multiple profiles in one fell swoop.
Using photographs and videos is an excellent way of holding the attention of your followers across a range of social media platforms. Spending some money on equipment and expertise to create professional-looking content is essential.
Meanwhile, an excellent method of attracting new followers to your page is to search for relevant topics on each platform and get involved in the discussion.
If someone has a plumbing query, leave a helpful comment from your business account. Not only is that person highly likely to follow your page, but so too are all their friends and other users who see that you are not just an expert in your field but also friendly and personable.
#8. Engage with Users on Online Plumbing Forums
In a similar way to how commenting on social media posts can generate a massive number of plumbing leads, getting involved in online plumbing advice forums can be an excellent method of plumbing advertising.
For example, Reddit is home to a plumbing questions forum with over 28,000 users.
There is also a dedicated plumbing help forum called Plumbingforums with a vast number of users looking for assistance with an extensive variety of plumbing inquiries.
Being an active contributor on plumbing discussion forums like these is another great way of generating new plumbing leads and creating a name for your company as a leader in the industry.
By being friendly, helpful, and knowledgeable and participating in these sorts of plumbing questions answered forums, you build name recognition and increase your potential for leads.
These are eight excellent ways of generating plumbing leads, but there are many other facets of marketing you may wish to explore. Here are a couple of bonus ideas to consider implementing into your overall advertising strategy.
Searching for Older Homes in Your Area
It’s perfectly understandable that an older home is more likely to have issues with its utilities, including plumbing. For this reason, it could be beneficial for your business to search local real estate listings to figure out which areas are populated with older builds.
Once you have this information, you can target people in these areas with your online marketing — for instance, including certain ZIP codes in your Facebook Ad criteria.
In addition, you could use other tried-and-tested offline methods such as cold-calling or direct mailing to target homeowners living in older properties.
Sign Up to Pay-per-Lead Business Listing Sites
There are also a number of business listing websites where you can create a profile for your plumbing company. Some of these sites will charge you each time you generate plumbing leads using their service, similar to PPC advertising.
Notable listing sites include:
Plumber Marketing FAQ
Q: How do I grow my plumbing business?
A: Building a name for any business requires a great deal of time, effort, and money.
Create a comprehensive, multi-channel advertising campaign that uses online and offline methods. Combining these two different but powerful advertising strategies can help your business to grow.
Q: How do I get more plumbing customers?
A: In this guide, we have provided a wealth of information on how to generate more plumbing leads and get your company’s name in front of prospective clients.
Follow each step, use all the tools at your disposal, and establish yourself as an expert in your field. If you require any assistance with one or more of these strategies, you can always seek the help of a marketing specialist.
Q: How do people search for a plumber?
A: Without a doubt, the most common method people use to find a reputable plumber is an online search. When looking for a service provider, people take note of:
- A well-designed website with accurate, informative content
- A presence on major social media networks
- Reviews and testimonials on sites like Google My Business and Yelp
It’s clear from the detailed analysis conducted by marketing firms that businesses need to adopt a multi-faceted approach to their advertising. It’s no different for plumbers — your company should take full advantage of all the tools at your disposal.
In this digital age, you can reach hundreds, thousands, or even hundreds of thousands of customers by employing the tricks of the trade to ensure your name pops up on the computer screens of prospective plumbing leads. Your strategy should include:
- Search engine optimization (SEO)
- Professional web design
- Copywriting and blogging
- Pay-per-click advertising
- Social media marketing
- Interaction with online plumbing communities
Using a combination of one, more, or all these marketing methods, you can direct an incredible amount of both organic and paid traffic to your website, generating a significant buzz around your business and how it can help those in need of your services.
If you’re unsure about how to implement any of these methods, it could be highly beneficial for you to employ the services of the plumbing marketing experts at Lasting Trend. We have a wealth of plumbing advertising ideas and experience to help you achieve fantastic results.
Contact us today to arrange your consultation and let us help you put your business where it deserves to be — on the map.
March 18, 2019